The Brand

The 80-20 rule: The average person only wears 20% of their wardrobe on a regular basis.

Ever stare into your closet full of clothes, and think “I have nothing to wear”? Or passed up on wearing a new top (again and again), in favour of your old t-shirt? We have.

Approaching fashion with intentionality, each piece is designed to fit into your lifestyle, creating a closet curated with high-quality pieces that will last for years. We design clothing that belong to that 20% – pieces you can reach for again and again.

THE FORM reflects a sense of effortless style with a subtle edge. We have your favourite pieces, updated.

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